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Email Marketing Strategy Success


Any email marketing strategy begins with an opt-in email list that is built by using an email direct marketing tool such as the MailOut Manager that is part of Site Build It , or website signup forms from an email marketing system like Aweber Communications.

Why Buying Lists is NOT Recommended

An opt-in list will serve you much better than a list that you buy from a direct marketing agency for many reasons…

  1. The prospects on your email list will be people who have visited your site and are interested in receiving information from you.

  2. The receivers of your email messages will consider it a service rather than an annoyance.

  3. Your email marketing efforts will not be wasted.

  4. Money from your marketing budget will not be wasted.

  5. Email marketing will give you the opportunity to stay in touch with your customers and prospects which opens the door to further selling opportunities as well as increasing your website traffic.

  6. The email messages that you send won't be considered SPAM (unsolicited commercial email messages) which can have some legal issues.

  7. Your email list will be specifically yours, rather than a list that is shared with your competitors.


Email Marketing Strategies

This is a step-by-step list of strategies that will serve your business well…

  1. Register with a reliable email marketing system.

  2. Place a sign-up form on your website.

  3. To encourage sign-ups, offer a free report, eBook or online course.

  4. Set up at least 10 autoresponders to introduce your subscribers to the services or products that you offer and what they can do for them.

  5. Set up a schedule for sending newsletters (also called ezines) to your subscribers.

  6. Use the email marketing strategy of keeping your subscribers informed and relating to their challenges, rather than taking on a sales pitch.

  7. Send your email messages consistently according to your schedule (weekly, bi-weekly, monthly, or quarterly).


These are tried and true strategies that will make the most of an email marketing campaign.

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